Web Analytics

Above diagram acts as a classifier for any project we may be indulging into for our website. From standpoint of high level web strategy, Based on the priority of which area of users behavior we need to improve should be decided. The three areas of users behavior are Acquisition, Engagement, Conversion.

These three areas however are not always mutually exclusive. They are interrelated and sometimes interdependent.

Most of the activities that can be classified within purple background are health check activities. They can also be referred as preventive maintenance. Within this activity, we are generally measuring critical Key Performance Index and ensure they do not show wild swings or black swans.

At India Soft Tech Analytics and testing activities are generally focused on change/improvement. So it is essential to generate a base case for studying any improvement. Consequently, it is very much essential to have a goal set for all the improvement which will be a positive digression from base case. Often if information gathering activities or purple activities are done well , they serve as a base case for the optimization/analytics activities.

Why does my website need SEO?
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Why can't the search engines figure out my site without SEO?
SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At India Soft Tech we believe these principles go hand-in-hand. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
Can I do SEO for myself?
The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.
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